The Indian retail industry accounts for over 10% of the country’s Gross Domestic Product (GDP) and around 8% of the employment. India is the world’s fifth-largest global destination in the retail space.The Retail industry has seen a huge upsurge in the past decade and has become an integral part of the new developing airports in India.
Explain emergence of retail in India, modernisation in the global retail market.
Understand traditional and modern retail, store placement and factors influencing store layouts.
Explain Store Merchandising, Inventory management, challenges of brand positioning and brand implementation.
Understand retail growth cycle, the importance of customer orientation, E-retail, difference between customer satisfaction vs. Customer Delight